The Expansion Illusion: How Overconfidence in Growth Kills Good Health Businesses 

The “More Clinics = More Profit” Myth 

You’ve built one successful practice. Naturally, you think: let’s open a second. But many owners discover expansion is a financial trap, spreading cash too thin, too fast. 

The Hidden Costs of Expansion 

New leases, fit-outs, duplicate staff, extra software licenses, it all adds up before revenue catches up. And if the new clinic takes longer to ramp up than planned? Your original site ends up subsidising the new one. 

Smart Expansion Requires Patience 

Before signing that lease, stress-test your numbers. Could you survive 6–12 months of losses at the new site? Do you have a cash buffer for delays? 

Growth should multiply opportunity, not anxiety. 

👉 Pyro Advisory helps you plan expansion that doesn’t drain your core business. Build strong, not just big. 

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