You can show a profit and still go broke. Learn why cash flow, not profit, is the true heartbeat of your clinic.
The Accounting Illusion
Your P&L looks healthy. Your accountant says you’re profitable. So why are you struggling to pay rent next week? Welcome to the most common trap in private healthcare: mistaking profit for cash flow.
Profit is a number on paper. Cash flow is what keeps your doors open.
Where the Money Disappears
Depreciation, unpaid invoices, slow remittances, all create the illusion of profit without liquidity. You might have “earned” $100K, but if $60K is still sitting in uncollected claims, you’re functionally broke.
Fixing the Flow
Cash flow management means watching timing, not totals.
- Invoice fast, follow up faster.
- Forecast weekly, not just monthly.
- Don’t grow ahead of your cash position.
Cash is your clinic’s oxygen. Profit is just the lung capacity, you still need air to breathe.
👉 At Pyro Advisory, we help health practices turn profit into cash that actually moves. Ready to breathe easier?

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