You’re a founder. You live and breathe your vision. But while you’re focused on building the next big thing, a crucial number is often overlooked: EBITDA. 

Wait, don’t click away. This isn’t a boring finance lesson. Think of EBITDA as your company’s superpower. It shows your true operational performance without the noise of taxes, interest, or depreciation. It’s the cleanest way to see if your business model is actually working. 

Why it matters: A strong EBITDA isn’t just about looking good on paper. It’s the number that tells investors you’re not just a cool idea; you’re a profitable machine. It’s the key to maximizing your company’s valuation and attracting serious capital. 

How to boost it without a headache: 

• Trim the excess. That SaaS subscription your team signed up for but never used? Kill it. Those unnecessary business trips? Cut them. Small cuts add up to a big win. 
• Focus on high-margin products. Not all revenue is created equal. Identify the services or products that give you the biggest return and double down on them. 
• Negotiate, negotiate, negotiate. Don’t just accept supplier prices. Push for better deals, volume discounts, or longer payment terms. Every dollar saved on a core expense is a dollar added to your EBITDA. 

Your Sales Funnel Has a Fever: 3 Simple Cures 

Is your sales team busy but not hitting their targets? It’s not just about a lack of effort it’s often a symptom of a sick sales engine. If your funnel is running a fever, here’s how to bring its temperature down and get back to closing deals. 

1. Diagnose the “Why.” Don’t just look at the sales numbers. Ask your team: “Why aren’t we closing this deal?” Is it pricing? Competition? A lack of a clear value proposition? Getting to the root cause is the only way to find a real cure. 

2. Stop Chasing “Maybe” Leads. Not every lead is a good lead. Your sales team is wasting precious time on prospects that will never convert. Define what a qualified lead looks like who they are, what their problem is, and if they have the budget. When you focus on quality, your closing rate will skyrocket. 

3. Arm Your Team with a Toolkit, Not Just a Script. A rigid sales script is dead. Give your team a powerful toolkit instead: case studies, clear product demos, competitor comparisons, and easy to digest data. This empowers them to have real conversations and build trust, turning a “no” into a “yes.” 

The C-Suite Myth: “Cash Is King” (and How to Get More of It) 

Everyone says “cash is king,” but few founders actually know how to get more of it without a fresh round of funding. We’re here to bust that myth and give you a straight-up guide to maximizing cash flow. 

1. The “Get Paid Faster” Rule. Sounds obvious, right? But most companies don’t do it. Invoice immediately after a service is rendered or a product is shipped. For big clients, consider an upfront deposit. The goal is to shrink your payment cycle from weeks to days. 

2. The “Don’t Pay So Fast” Rule. On the flip side, stretch out your payments to suppliers. Negotiate longer terms, like Net 60 or Net 90. This keeps your cash in your bank account, where it can be used for growth, not sitting in a vendor’s account. 

3. The “Rent, Don’t Buy” Mindset. Need new equipment or software? Lease or subscribe instead of buying outright. It frees up a huge chunk of capital that would otherwise be tied down in a fixed asset. It’s a simple move that keeps your cash flow nimble and ready for opportunity. 

Ready to turn your vision into value? We help founders and leadership teams build practical, high-impact strategies that get real results.